At long last our doors are open! We had so much fun during our launch last week where we were lucky to meet so many of the amazing mums and mums-to-be of Newcastle. It brought us so much joy to see everyone’s faces light up as they discovered their long-time favourite online baby clothes and maternity clothing brands now available in one local spot. There were shouts of glee around Newcastle as mums said goodbye to online shipping fees.
The whole day ran smoothly with the help of some delightful treats from Fifi La Femme and of course the kids colouring table and tepee to play in, which allowed mums to browse the shop in peace while their Little Loves were kept busy and entertained.
The store launch was a big hit with everyone who came by and discovered all of their favourite maternity wear brands were now available in one place; if our customers weren’t admiring the beautiful styles in the maternity wear range, they were asking the question where was this store six months ago when I was pregnant?!
The stand out brands of the day were Jamie Kay and Miann and Co. We simply couldn’t keep these styles on the shelves. Who could blame them though when they are just too cute! These brands truly reflect our vision of organic baby clothing in neutral colours and crisp, clean Scandinavian design – we were delighted to see the mums of Newcastle fall in love with these brands as much as we have.
Many of the mums we met on our launch day were also overjoyed to see our range of boys clothes. Every mum knows how difficult it can be to find nice clothes for the little man in their life. It has always been important to us to provide great options for baby boys clothes too, and we were delighted to see our customers enjoying our range of options.
Looking back and reflecting on the launch day and the week that has followed, we are feeling so grateful for all the wonderful feedback we received, not only on the day but every day since we opened. All of the support we received was very humbling and overwhelming.
Following our launch, we are excited to introduce some new brands into the Little Love of Mine family. These include the trendy street styles of Adam & Yve, a range of sweet dresses and babywear from Aubrie and even two local brands – Matters Speaking and Little Brownies which will be hitting our shelves soon. We are thrilled to be growing our range of brands and are certain there will be something to suit every Little Love and mum-to-be.
To keep the excitement rolling, we are thrilled to announce that for our mums and mums-to-be who prefer to shop from the comfort of their own home, we will be launching an online store on our website! It will soon be possible to do all your shopping for baby clothes, maternity wear, baby accessories and baby gifts online. The online store is due to launch early next year and will carry our entire range. Whether you are an in-store or online sort of mum, shopping for you and your Little Love will be easy. Until then, come by our store located on level 1 at Charlestown Square, opposite Priceline Pharmacy.